Author: Hana

February is packed with heart health campaigns, but that doesn’t mean your content has to look like everyone else’s. Here’s how to turn Heart Month into something useful, human, and genuinely memorable for your audience. One Core Topic (Without the Copy-Paste Campaigns) February 2026 is a huge month for heart health on both sides of…

Consumers are sceptical of bold claims and glossy marketing, so nowadays, transparency isn’t just a nice-to-have; it’s essential. Wellness has become one of the fastest-growing industries worldwide, covering everything from supplements and skincare to fitness apps and meditation programmes. With such rapid growth, the competition is fierce. Brands are constantly trying to stand out with…

Health and wellness brands are in a unique position to connect personal wellbeing with planetary health. By embracing sustainability, you strengthen your values-driven messaging and build trust with eco-conscious consumers. Sustainability is no longer a niche consideration: it’s a consumer expectation. Today’s audiences, especially those engaging with health and wellness brands, are getting more and…

From cervical screenings to global health equity, January’s awareness days highlight important health topics your brand can speak to with relevance and care. Here’s how to show up with content that educates, builds trust, and reflects your values. January Awareness Themes Worth Focusing On Start the year with purpose by creating content tied to these…

Answering patient questions in your health content is essential for several reasons, but how do you find out what they want to know? As a health and wellness content writer, one of my top priorities is creating work that resonates: content that doesn’t just inform, but genuinely serves the people reading it. But how do…

Everywhere you look, there are clickbait headlines and social media “experts” with no qualifications.  Nowadays, credibility matters more than ever, especially in health and wellness writing. When your words can shape decisions about someone’s body, mind, or safety, cutting corners isn’t just lazy. It’s irresponsible. That’s why I regularly turn down projects that don’t prioritise…

Health content isn’t like other types of marketing. It’s high-stakes. One poorly worded post can damage trust, alienate your audience, or even spread misinformation.  And while most brands want to help, good intentions aren’t always enough. Misunderstandings, backlash, or poorly framed advice can damage your brand’s reputation and even harm your audience. As December rolls…

Whether you’re reviewing blog drafts, web copy, or an in-depth eBook, how you deliver feedback is just as important as the feedback itself. Whether you’re reviewing blog drafts, web copy, or an in-depth eBook, how you deliver feedback is just as important as the feedback itself. Good communication builds trust, boosts quality, and keeps projects…

No mystery. No chasing. Just clarity from the start. If you’ve ever tried to hire a freelancer – whether it’s a writer, designer, or consultant – you might have experienced the frustrating game of “email me for a quote”. Sometimes, you just want to know if someone is in your budget before investing time in…

November is a heavyweight month for lung health campaigns, packed with opportunities to raise awareness and drive meaningful conversations. November isn’t just about one condition: it’s an entire month of lung health observances that span multiple regions, audiences, and messaging goals. To write well about lung health during this period, it’s essential to understand the…