Author: Hana

Answering patient questions in your health content is essential for several reasons, but how do you find out what they want to know? As a health and wellness content writer, one of my top priorities is creating work that resonates: content that doesn’t just inform, but genuinely serves the people reading it. But how do…

Everywhere you look, there are clickbait headlines and social media “experts” with no qualifications.  Nowadays, credibility matters more than ever, especially in health and wellness writing. When your words can shape decisions about someone’s body, mind, or safety, cutting corners isn’t just lazy. It’s irresponsible. That’s why I regularly turn down projects that don’t prioritise…

Health content isn’t like other types of marketing. It’s high-stakes. One poorly worded post can damage trust, alienate your audience, or even spread misinformation.  And while most brands want to help, good intentions aren’t always enough. Misunderstandings, backlash, or poorly framed advice can damage your brand’s reputation and even harm your audience. As December rolls…

Whether you’re reviewing blog drafts, web copy, or an in-depth eBook, how you deliver feedback is just as important as the feedback itself. Whether you’re reviewing blog drafts, web copy, or an in-depth eBook, how you deliver feedback is just as important as the feedback itself. Good communication builds trust, boosts quality, and keeps projects…

No mystery. No chasing. Just clarity from the start. If you’ve ever tried to hire a freelancer – whether it’s a writer, designer, or consultant – you might have experienced the frustrating game of “email me for a quote”. Sometimes, you just want to know if someone is in your budget before investing time in…

November is a heavyweight month for lung health campaigns, packed with opportunities to raise awareness and drive meaningful conversations. November isn’t just about one condition: it’s an entire month of lung health observances that span multiple regions, audiences, and messaging goals. To write well about lung health during this period, it’s essential to understand the…

Struggling to choose between hiring a ghostwriter or a writer? Learn the key differences, so you can pick the right expert to bring your message to life. Whether you’re launching a wellness brand, building an online course, or drafting your first book, content is the cornerstone of your credibility. But when it comes to bringing…

Not all readers come to your health content with the same mindset, and that’s why your writing strategy shouldn’t be one-size-fits-all. Writing health content that truly connects with your audience means going beyond facts and figures. It means tuning in to who you’re writing for – and why they’re looking for information in the first…

As the crisp air settles in and the leaves begin to turn, October offers a fresh opportunity to engage your audience with seasonal wellness content. From national health awareness campaigns to autumn lifestyle shifts, this month is rich with meaningful and timely topics that speak to both physical and mental wellbeing. Whether you’re creating content…

Writing for patients isn’t just about simplifying medical terms – it’s about creating clear, compassionate content that informs, reassures, and supports people in taking charge of their health. Nowadays, healthcare information is more accessible than ever. But access doesn’t always equal understanding. When writing for patients, your words need to do more than inform –…