Author: Hana

December can be a tricky month for healthcare content. There are Christmas campaigns competing for attention, people are busy, routines change and organisations may be preparing to wind down for the festive break. But health doesn’t stop for Christmas. In fact, December brings its own set of healthcare challenges. Winter illnesses are circulating, colder weather…

One of the biggest misconceptions about health writing is that making content easier to understand means making it less intelligent. It doesn’t. Plain language isn’t about stripping away expertise or reducing complex topics to oversimplified soundbites. It’s about communicating information in a way that your audience can actually understand and use. Whether you’re explaining a…

Health content is unlike almost any other form of copywriting. While a talented writer may be able to craft compelling marketing campaigns, engaging blogs, or persuasive website copy, writing about health requires an additional level of expertise, responsibility, and care. There’s a common misconception that any experienced copywriter can write about any topic with enough…

November can feel like something of an in-between month for healthcare content. The big autumn campaigns are winding down, Christmas is approaching, and patients are starting to think about winter illnesses, vaccinations, seasonal changes and how they are going to manage their health over the colder months. For healthcare brands, clinics, pharmacies and other health-focused…

Healthcare professionals rely on accurate, evidence-based content to make informed decisions, stay up to date with evolving research, and improve patient care. Writing for this audience requires more than subject knowledge; it needs precision, credibility, and an understanding of how busy clinicians consume information. Healthcare professionals are constantly balancing patient care, administrative responsibilities, continuing education,…

Recovery Month offers brands a meaningful opportunity to support people affected by addiction – but only if that support is thoughtful, informed, and genuinely impactful. Here’s how to show up in a way that builds trust, not just visibility. Every September, Recovery Month shines a light on people living with substance use disorders, those in…

Between pumpkin-spiced everything, shorter days, and the start of cough and cold season, October is one of the strongest months in the health content calendar. People begin thinking more seriously about their wellbeing as summer fades, making it an ideal time to publish practical, evidence-based content that answers real questions. October is also a month…

The strongest business-writer relationships are built on trust, communication, and collaboration, creating content that delivers measurable results while saving businesses valuable time. Content plays a vital role in how your audience discovers, understands, and trusts your brand. But creating high-quality, engaging content consistently isn’t always easy, especially when your internal team is already stretched. Professional…

Signing a content retainer can be one of the best decisions a business makes. It provides consistency, keeps your content pipeline moving, and allows your writer to become a genuine extension of your team rather than someone you brief once in a while. As a freelance health and medical content writer, retainers are my favourite…

September is packed with awareness campaigns centred on healthy ageing, cognition, dementia, fall prevention, and quality of life. For brands and organisations creating health content, it’s the perfect opportunity to move beyond tired narratives and produce meaningful, people-first stories that educate, support, and inspire. One Core Topic September’s health awareness calendar highlights some of the…