Author: Hana

Updating your existing content is an essential practice for anyone looking to improve their website’s SEO performance and boost engagement. It keeps your website relevant, strengthens your online authority, and enhances your audience’s experience. By regularly refreshing your content, you stay ahead of the competition and maintain a dynamic, high-performing website. Content Refresh: A Definition…

Handling sensitive health topics with care and precision is crucial in health and wellness writing, particularly when the subject matter impacts a person’s physical or mental well-being. Sensitive health topics can range from issues that are deeply personal or stigmatised to those that may invoke strong emotions or require special tact in communication. What Is…

Tailoring content is essential for effective communication, particularly in fields like health and wellness, where messages can significantly impact behaviour and decision-making. Medical writing can change how a person acts, which can have real-world consequences. Unlike, for example, an article about an up-and-coming music artist’s latest hit, wellness blogs can cause a person to take…