At The Health Writing Content Hub, you’ll find expert insights and actionable tips on creating impactful health and wellness content. Whether you’re a brand, business, or fellow writer, this blog covers everything you need to know about crafting engaging, evidence-based articles that resonate with your audience.
If you want to communicate complex health topics in an accessible way, build authority in the wellness space, and ultimately boost your brand’s visibility and credibility, you’re in the right place. Here, I write about my approach to content writing and provide the occasional tools and strategies to help you improve your content yourself.
My Favourite Tools for Finding Real Audience Questions
Answering patient questions in your health content is essential for several reasons, but how do you find out what they want to know? As a health and wellness content writer, one of my top priorities is creating work that resonates: content that doesn’t just inform, but genuinely serves the people reading it. But how do…
Why I Turn Down Projects That Don’t Prioritise Credibility
Everywhere you look, there are clickbait headlines and social media “experts” with no qualifications. Nowadays, credibility matters more than ever, especially in health and wellness writing. When your words can shape decisions about someone’s body, mind, or safety, cutting corners isn’t just lazy. It’s irresponsible. That’s why I regularly turn down projects that don’t prioritise…
Talking Health Is Risky – But Avoiding It Can Be Worse: How to Get It Right This December
Health content isn’t like other types of marketing. It’s high-stakes. One poorly worded post can damage trust, alienate your audience, or even spread misinformation. And while most brands want to help, good intentions aren’t always enough. Misunderstandings, backlash, or poorly framed advice can damage your brand’s reputation and even harm your audience. As December rolls…
The Best Way to Provide Feedback: 5 Effective Approaches for Clearer Collaboration
Whether you’re reviewing blog drafts, web copy, or an in-depth eBook, how you deliver feedback is just as important as the feedback itself. Whether you’re reviewing blog drafts, web copy, or an in-depth eBook, how you deliver feedback is just as important as the feedback itself. Good communication builds trust, boosts quality, and keeps projects…
Why I Publish My Prices Upfront – and What That Means for You
No mystery. No chasing. Just clarity from the start. If you’ve ever tried to hire a freelancer – whether it’s a writer, designer, or consultant – you might have experienced the frustrating game of “email me for a quote”. Sometimes, you just want to know if someone is in your budget before investing time in…
Writing About Lung Health in November Without Sounding Generic
November is a heavyweight month for lung health campaigns, packed with opportunities to raise awareness and drive meaningful conversations. November isn’t just about one condition: it’s an entire month of lung health observances that span multiple regions, audiences, and messaging goals. To write well about lung health during this period, it’s essential to understand the…
Do You Need a Ghostwriter or a Writer? Here’s How to Decide
Struggling to choose between hiring a ghostwriter or a writer? Learn the key differences, so you can pick the right expert to bring your message to life. Whether you’re launching a wellness brand, building an online course, or drafting your first book, content is the cornerstone of your credibility. But when it comes to bringing…
Different Readers, Different Needs: A Breakdown of 5 Health Audience Types
Not all readers come to your health content with the same mindset, and that’s why your writing strategy shouldn’t be one-size-fits-all. Writing health content that truly connects with your audience means going beyond facts and figures. It means tuning in to who you’re writing for – and why they’re looking for information in the first…
October Wellness and Health Subjects
As the crisp air settles in and the leaves begin to turn, October offers a fresh opportunity to engage your audience with seasonal wellness content. From national health awareness campaigns to autumn lifestyle shifts, this month is rich with meaningful and timely topics that speak to both physical and mental wellbeing. Whether you’re creating content…
Writing Content for Patients: An Overview
Writing for patients isn’t just about simplifying medical terms – it’s about creating clear, compassionate content that informs, reassures, and supports people in taking charge of their health. Nowadays, healthcare information is more accessible than ever. But access doesn’t always equal understanding. When writing for patients, your words need to do more than inform -…
The Ethics of Covering Health Trends That Aren’t Fully Backed by Science
When new health trends emerge, writers face a tricky balance: should you report what’s popular, or wait for the science to catch up? Riding the Wave or Feeding the Hype? From chlorophyll water to hormone-balancing smoothies, the wellness world is bursting with trends that capture public imagination. Some are harmless. Some might help. Others? They…
Health and Wellness Focus for September
As the seasons shift and routines settle, September offers a natural moment to refocus on health and wellbeing. The back-to-school energy, cooler mornings, and return to structure make it an ideal time for resetting habits, prioritising mental clarity, and embracing more intentional routines. Whether your audience is easing back into work, supporting their immune health,…
Giving Feedback That Works: How to Help Your Writer Succeed
Hiring a skilled writer is just the start. The real magic happens in the collaboration, and feedback is the bridge that brings your ideas to life. Even the best writer in the world can only do so much without clear, constructive feedback. Whether you’re working with a freelance content creator, an agency, or an in-house…
7 Common Pitfalls to Avoid When Writing for Patients
If you want your health content to actually support and empower patients, here are some key mistakes to avoid – and why steering clear of them matters. Even with the best intentions, it’s easy to fall into habits that make patient-facing content harder to understand, less engaging, or even off-putting. When people are searching for…
Content Ideas for August Wellness
August marks the final stretch of summer – a time when many people are juggling holidays, back-to-school prep, and the desire to make the most of the warmer days. It’s also a month when routines begin to shift, making it an ideal opportunity to focus on wellness topics that support balance, energy, and a smooth…
Creating a Safe and Inclusive Space Through Content
In the wellness space, your content isn’t just about sharing information – it’s a direct reflection of your brand values. If your audience doesn’t feel safe, represented, or included in your messaging, they’re unlikely to engage deeply, no matter how helpful or informative your content may be. Creating an inclusive environment isn’t a tick-box exercise.…
How to Use Wellness Content to Educate and Empower Your Audience
Wellness content isn’t just about promoting your services – it’s a chance to build trust, offer value, and make a meaningful impact. Let’s face it – the wellness space is saturated. There’s content everywhere. It’s not enough to simply share tips and product highlights. Your content needs purpose. The most successful wellness brands are those…
Health Topics to Highlight in July
July brings with it sunshine, longer days, and an increase in outdoor activity, but it also presents unique health and wellness considerations that are important to keep top of mind. From managing heat-related risks to raising awareness for rare conditions like sarcoma, this month offers a variety of meaningful topics to explore in your content.…
How to Collaborate With a Freelance Writer to Achieve Your Content Goals
Hiring a freelance writer is a brilliant way to bring fresh, engaging content to your business. But it’s important to remember – it’s a collaboration, not a total hand-off! If you want your partnership with a freelance writer to be a success, it all starts with clear communication, setting expectations, and giving helpful feedback along…
How Quality Health Content Can Boost Your Business’s Online Presence
For businesses in the health and wellness industry, standing out relies heavily on providing engaging, trustworthy and valuable content to your audience. Having an online presence is really important. People quickly turn to Google (and other search engines… apparently!) to find out what might be wrong with them and get health-related advice. High-quality health content…
Loading…
Something went wrong. Please refresh the page and/or try again.