At The Health Writing Content Hub, you’ll find expert insights and actionable tips on creating impactful health and wellness content. Whether you’re a brand, business, or fellow writer, this blog covers everything you need to know about crafting engaging, evidence-based articles that resonate with your audience.
If you want to communicate complex health topics in an accessible way, build authority in the wellness space, and ultimately boost your brand’s visibility and credibility, you’re in the right place. Here, I write about my approach to content writing and provide the occasional tools and strategies to help you elevate your content yourself.
Avoiding Confusing Words and Phrases in Health Writing, and What to Use Instead
Avoiding confusing or ambiguous terms in health writing is key to ensuring that information is understood, trusted, and acted upon. Clear communication empowers individuals to make informed decisions, supports better health literacy, and fosters positive health outcomes. This article looks at what language can be seen as confusing and why. It also provides tips for…
January Health and Wellness Subjects
As we welcome the new year, January offers the perfect opportunity to reset, refocus, and prioritise our health and wellness goals. Whether your readers are looking to shake off the holiday indulgences, establish new habits, or simply enhance their overall wellbeing, this month presents the ideal backdrop for cultivating a healthier lifestyle. From mindful eating…
Why Certain Words and Phrases are Insensitive, and What to Replace them With
Avoiding certain words and phrases that are considered insensitive in health writing is crucial because language has the power to shape perceptions, impact self-esteem, and either support or marginalise individuals. Insensitive language can perpetuate stigma, create emotional harm, or alienate readers who are navigating health challenges. This article takes a deeper look into why we…
Things to Consider Creating Content Around in December
As December approaches, businesses in the health and wellness space have a unique opportunity to tap into the seasonal mindset of their audience. The year’s final month brings a mix of celebrations, reflection, and preparation for the year ahead. Whether focusing on self-care, mental health, fitness, or holistic wellbeing, creating timely and relevant content can…
How Much Does a Freelance Writer Cost?
As demand increases, businesses and organisations need to understand freelance rates to budget effectively and ensure fair compensation for high-quality content. The cost of hiring a freelance health writer can vary depending on several factors, including the writer’s experience, the complexity of the content, the level of research required, and the pricing model used. This…
Health Topics to Write About in November
As the chill of November sets in and the holiday season begins, health and wellness become top priorities for many people. From managing stress and staying healthy during the colder months to boosting immunity and practising mindful eating, there are plenty of health topics to explore during this transitional period. For writers in the health…
Creating Credible Content: How to Research and Vet Your Sources
Using accurate and reliable sources for your content is incredibly important. With how easy it is to publish things online, anyone can share their thoughts, leading to the proliferation of information – and misinformation – across various platforms. Readers and consumers should be provided with information they can trust, making credible sources essential for anyone…
Content Refresh: Why Updating Your Existing Content is Crucial for SEO and Engagement
Updating your existing content is an essential practice for anyone looking to improve their website’s SEO performance and boost engagement. It keeps your website relevant, strengthens your online authority, and enhances your audience’s experience. By regularly refreshing your content, you stay ahead of the competition and maintain a dynamic, high-performing website. Content Refresh: A Definition…
How I Handle Sensitive Health Topics with Care and Precision
Handling sensitive health topics with care and precision is crucial in health and wellness writing, particularly when the subject matter impacts a person’s physical or mental well-being. Sensitive health topics can range from issues that are deeply personal or stigmatised to those that may invoke strong emotions or require special tact in communication. What Is…
Writing for Different Audiences: Tailoring Messages in Health Communication
Tailoring content is essential for effective communication, particularly in fields like health and wellness, where messages can significantly impact behaviour and decision-making. Medical writing can change how a person acts, which can have real-world consequences. Unlike, for example, an article about an up-and-coming music artist’s latest hit, wellness blogs can cause a person to take…